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India’s #1 Donkey Milk Skincare Brand
The name Limelush Organics blends vibrance with indulgence—‘Lime’ symbolizing connection and vitality, ‘Lush’ evoking natural abundance, and ‘Organics’ affirming our commitment to purity. Inspired by royal beauty rituals and rooted in nature, the name reflects our mission: to make luxurious, organic skincare accessible, ethical, and effective for all. It’s not just a name—it’s our philosophy.
Our Vision
Limelush Organics was born from Dr. Aneesh Fathima’s journey of healing—guided by nature, nurtured by tradition. Raised in the Nilgiris, she discovered the power of herbs, oils, and milk to restore not just skin, but self-worth. Inspired by ancient rituals of Cleopatra and Indian queens, Limelush blends Ayurveda, aromatherapy, and rare elixirs like Halari donkey milk into modern, luxurious formulations. Our vision is to revive the art of sacred skincare—where every product is a harmony of purity and performance. At Limelush, beauty is not applied, it is unveiled through rituals that nourish, empower, and awaken the natural glow within.
Our Story
Limelush Organics was born in the lush embrace of the Nilgiris, where Dr. Aneesh Fathima began her journey of healing and self-discovery. After an accident left her with scars, she turned to her garden—blending ancient Ayurvedic herbs, essential oils, and rare elixirs like Halari donkey milk into remedies that soothed and restored. What began as a personal ritual soon transformed into a purposeful brand rooted in nature, tradition, and timeless beauty secrets. Inspired by the rituals of Cleopatra and Indian queens, Limelush merges age-old wisdom with modern organic science to create skincare that nourishes deeply and radiates gently. Each product is a sensorial experience—a moment of care, crafted to unveil your inner glow with purity, intention, and grace.
Limelush At Its Core
Our Founder Behind Limelush
Dr. Aneesh Fathima is not just the founder of Limelush Organics—she is its soul. A seeker of harmony and a student of nature, her journey began with adversity. After a life-altering accident left her with facial scars, she turned inward—toward her garden, her roots, and the ancient wisdom of Ayurveda. In the serene Nilgiris, she began crafting her own healing elixirs using herbs, oils, and the rare Halari donkey milk. The results were transformative, not just for her skin, but for her spirit. An award-winning cosmetologist, aromatherapist, and beauty formulator, Dr. Aneesh brings over a decade of global expertise. Today, her vision empowers women everywhere to embrace skincare as a sacred, nourishing ritual.
Our Visionary Business Partner
Dr. Bu Abdullah is the strategic force behind Limelush Organics' global vision. A distinguished businessman and legal consultant, he oversees over 270 companies across the Middle East and Asia through the Bu Abdullah Group. With a foundation shaped by military discipline and public governance during his tenure at Ajman Municipality, he brings unmatched leadership, cross-cultural insight, and a deep understanding of organizational growth. His commitment to ethical entrepreneurship and sustainable partnerships ensures that Limelush not only thrives as a luxury Ayurvedic brand but also sets new benchmarks in global clean beauty with integrity, scale, and enduring purpose.
The Limelush Ritual ~ Rooted in Nature, Perfected by Science
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GARDEN
Our story begins in the lush gardens of the Nilgiris, where each herb, flower, and botanical is selected with care—just as our founder once did in her backyard. These sacred ingredients, inspired by royal rituals and Ayurveda, form the soul of every Limelush formulation.
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FORMULATE
Backed by over a decade of research in clinical cosmetology, aromatherapy, and Ayurveda, our products are crafted with rare elixirs like Halari donkey milk and therapeutic oils. Every formulation is a symphony of tradition and science—lab-tested, safe, and made for skin that seeks both glow and grace.
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CRAFT
Each Limelush creation is handcrafted in limited batches to preserve the potency of natural ingredients. With the world’s highest Total Fatty Matter (99.18%) and zero harmful additives, our soaps and skincare elixirs are rich, sensorial, and deeply nourishing—true to ancient traditions and modern wellness standards.
Halari Donkey Milk – The Royal Elixir
Halari donkey milk is the rare, restorative core of Limelush Organics. With a pH remarkably close to human skin and breast milk, it offers unmatched compatibility and nourishment. Rich in antioxidants, omega fatty acids, and lysozymes, it soothes inflammation, promotes youthful glow, and supports healing in conditions like acne, eczema, and pigmentation. Once favoured by Cleopatra and European nobility, this luxurious ingredient is ethically sourced from the indigenous Halari breed—known for its exceptional purity. In every Limelush formulation, Halari milk transforms skincare into a ritual of renewal, honoring ancient beauty while delivering modern, sensorial efficacy.
Our Ingredients & Formulation
At Limelush Organics, each formulation is a celebration of purity and purpose. Our products are handcrafted using a rare blend of Ayurvedic herbs, essential oils, and nature’s finest gifts—like Halari donkey milk, known for its unmatched antioxidant richness and pH close to human skin. Infused with therapeutic botanicals and time-honoured ingredients once cherished by Cleopatra and Queens, every product is free from harmful chemicals and lab-tested for safety. With the world’s highest recorded Total Fatty Matter (TFM) at 99.18%, our skincare is deeply nourishing, luxuriously textured, and designed to unveil radiant skin through tradition-backed, modern organic science.
Why Limelush Organics?
At Limelush Organics, trust is rooted in authenticity, tradition, and results. Our formulations reflect years of research, deep Ayurvedic knowledge, and a commitment to ethical, luxurious skincare. Every product embodies purity, performance, and purpose—crafted not just to beautify, but to nourish and restore your skin in harmony with nature.
1. World’s Highest TFM (99.18%)
Our soaps are lab-certified with 99.18% Total Fatty Matter, ensuring intense moisturization, rich lather, and premium quality that surpasses global skincare benchmarks.
2. Powered by Halari Donkey Milk
Rich in antioxidants, omega-3s, and lysozymes, this rare milk mirrors the pH of human skin—ideal for soothing, healing, and anti-aging effects.
3. Ayurveda Meets Ancient Royal Rituals
Inspired by Cleopatra and Indian queens, our recipes blend Ayurvedic herbs and essential oils into luxurious, therapeutic skincare rituals.
4. Lab-Tested, Chemical-Free Formulations
Each product is crafted without harmful additives and dermatologically tested for safety, ensuring skin-friendly luxury rooted in organic science.
New Era of Organic Beauty Begins
Limelush Organics ushers in a new chapter in skincare—where ancient beauty rituals meet organic innovation. Inspired by the wisdom of Ayurveda and the elegance of royal traditions, we craft elixirs with rare ingredients like Halari donkey milk and therapeutic herbs. Each product is a blend of purity, performance, and ritual, inviting you to embrace a more conscious, luxurious form of self-care. This is beauty redefined—clean, timeless, and rooted in nature’s deepest harmony.